Analytics | Machine Learning Built predictive models (XGBoost, Stacked Ensemble) to forecast hourly bike rental demand in Washington D.C., achieving the lowest RMSE among all tested models. Paired with Tableau visualizations to translate findings into actionable scheduling and marketing recommendations.

Analytics | Data Engineering Engineered a reusable Python + Selenium scraping framework to extract real-time product data from Amazon's dynamic Bestseller pages, handling infinite scroll and inconsistent HTML structures. Built for scalability and reuse across product categories.

Analytics | Strategy Analyzed Wayfair's 2016 holiday campaign using EDA and KPI metrics to evaluate its impact on Average Order Value and return rates. Found that unmet delivery promises nearly tripled return rates in the treatment group, directly informing future campaign design.

Analytics | Global Strategy Used geospatial and transactional data to identify high-priority warehouse investment regions across Brazil for e-commerce platform Olist. Delivered a phased logistics strategy balancing delivery time, freight cost, and regional revenue potential.

Entrepreneurship | Global Strategy Designed a full go-to-market strategy for a frozen espresso capsule startup entering the South Korean market, including PESTELD analysis, competitor benchmarking, 5-year financial projections, and a lifestyle-driven brand identity.

Leadership | Global Operations As Project Lead, managed a cross-cultural U.S.-Brazil team to redesign pre-surgical communication at a public hospital in Brazil. Delivered a WhatsApp reminder system, patient brochure, and AI-generated instructional video, reducing surgery rescheduling risk.

Project Management | Tech Strategy Served as Project Manager across three companies (client, infrastructure, dev firm) to design and launch a live blockchain-based NFT marketplace. Owned information architecture, wireframing, cross-company communication, and timeline management.

Consulting | Strategy Collaborated with Danfoss as part of Babson's MBA Consulting Experience to analyze barriers to predictive maintenance adoption. Navigated a mid-project client restructuring by pivoting scope and delivering an executive-ready strategic report within 3 weeks.

Entrepreneurship | Strategy Developed a new venture concept for P&G's BETA-X program, a flavorless fever relief medicine for kids targeting a ~$9.8B acetaminophen market. Contributed to competitive positioning, financial modeling (51% gross margin, 15-month payback), and the final pitch deck.

Strategy | Business Communication Applied the Harvard 7 Elements of Negotiation framework to analyze the real-world TikTok–Universal Music Group licensing standoff. Mapped each party's BATNA, interests, and leverage points to propose a structured path toward resolution.